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The
Secret That Will Save You $100s
By
Linda Formichelli

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photo: Ross Whitaker |
Long
before the words "cash, check or charge" became a
part of our everyday transactions, we "bought" our
goods and services through barter. Need a new
hammer? It'll cost you three chickens. Want someone
to baby-sit little Glog? Your neighbor will do it if
you help her pick berries.
An increasing number of women are bartering for
everything from pet-sitting services to airline
tickets. "Everybody has something to trade, but not
everybody has cash," says Tom Langel, CEO of the
online barter exchange TradeAway (www.tradeaway.com).
With barter, not only do you give your overworked
credit cards a breather, but sometimes you can get
goods cheaper than if you bought them the usual way.
"I believe that through bartering it's possible to
get a considerable discount for a product or
service," says Langel. If, for example, you trade
homemade soaps that would sell for $75 for a massage
worth the same amount, but the soaps cost you only
$25 to make, you're in effect getting a $75 massage
for just $25. Not a bad deal!
Women who own small or home-based businesses or who
freelance have a ready source of professional
products or services for trade. Take Adrienne Biggs,
a 38-year-old single mom and publicist in San
Rafael, California. "I bartered publicity for a
year's supply of custom hand-blended aromatherapy
oils," says Biggs.
But you don't need to have a professional product to
take advantage of bartering. Chances are, your trash
is someone else's treasure. "After we put sod down
in our yard we had quite a bit left over," says Lisa
Rokusek, 37, of St. Louis, Missouri. "We traded it
to our neighbor, who specializes in stone-work. He
gave us lintels for our windows for free. That work
would have cost us about a thousand dollars."
What
Do You Have to Trade?
To get the most out of barter, you must have a
talent or product that other people want. So what do
potential trading partners desire most? "It's really
wide open," says Langel. "Baby-sitting, lawn and pet
care, crafts and any kind of hands-on service like
painting." Services can make even better swaps than
products because they're a renewable resource.
None of these ideas work for you? Don't worry. If
you have a special talent or a hobby, chances are
you have something that other people want. You're a
great cook? Trade a week's worth of dinners for a
weekend stay at a neighbor's vacation cottage.
Yankee Magazine's long-loved "Swapper's Column" has
lots of offers for antiques, collectibles and more.
Setting the Price
You're pretty sure your antique teddy bear is worth
one place setting of your favorite china. But how do
you know for certain? It takes a little research.
"Say you have a car," says Langel. "How do you
usually arrive at a fair selling price? You call a
used-car dealer or go to the Internet or check out
the Kelley Blue Book. And if you're on the other
side of the transaction, you'll check values before
you barter just as if you were paying cash." For
services, call up a similar service provider and ask
how much she charges.
Many experienced barterers use online auction sites
such as eBay (www.ebay.com) to find out what
products are worth.
Do-It-Yourself Bartering
Ready to return to the ways of your ancestors and
barter with friends, neighbors and relatives? It's
easy to do: Just tell them that you're looking for X
and are willing to barter Y. Rokusek's barter circle
started out with eight people in St. Louis, but has
expanded to over 100 through word of mouth. "It
started as a group of friends who wanted to simplify
their lives," says Rokusek.
To barter with local businesses, explain how your
offer will benefit them. For example, you'll
brighten up your hairdresser's salon by planting
flowers outside in exchange for a free haircut.
Stress that these swaps will help the business
owners bring in more paying customers—at no cost to
them.
Cyberspace Opportunities
Thanks to the Internet, you can barter with people
you'd likely never meet in your everyday life. The
online community craigslist (www.craigslist.org),
for example, offers a barter section on each of its
many regional pages. "Sometimes the ads are very
specific—I'd like to trade my 17-inch TV for an iPod—and
sometimes they're more along the lines of 'I need a
haircut, what do you need?'" says Kythryne Aisling,
26, of New York City. Not long ago on the Boston
barter page members were looking to trade hand-built
bookshelves for a used scanner, and bartending
services for a case of wine. Every day there are
roughly 400 new requests.
Through craigslist, Aisling traded several hours of
her time doing digital photography for a light box
designed to treat seasonal affective disorder. "My
business partner was having trouble with the lack of
light during our first winter in New York, so I put
an ad on craigslist to see if anyone wanted to trade
my various services for a light box," says Aisling.
"Someone needed digital photos of a bunch of little
items, and in exchange, I got a used light box
that's in pretty good condition."
The Web site TradeAway
www.tradeaway.com,
which charges $3 per listing, offers everything from
antiques to time-shares. Users post items they're
offering for barter (or for sale) as well as things
they'd like to trade for. One recently offered 200
Beanie Babies in exchange for plumbing services.
Trading Safely
As with any business deal, it pays to be prudent.
"I've had a few online barters fall through because
I never heard back from the other person," cautions
Aisling. If you're trading online, ask to see
pictures of the item if none is posted. And get a
phone number. "The barters I set up via e-mail alone
fall through more often than the ones where I make
phone contact first," says Aisling.
When bartering for a service, ask for the names of
previous customers you can contact to find out what
they think of the trader's service. You wouldn't
hire a builder, baby-sitter or accountant without
first checking his or her background. You should
take the same precautions with a swap.
To protect yourself, don't be afraid to ask for a
contract or to write up one of your own. When
Christine Fedruk Long, 34, of Chicago bartered
massage sessions for wedding photography, she wrote
up a simple contract spelling out everything the two
traders agreed to. The photographer's shooting fee
was $250 per hour, and Long's rate was $75 per hour,
so they agreed on 3 hours of shooting for 10 hours
of massage.
Start
Swapping!
With today's economy, bartering is smarter than
ever. "These days it's imperative to be creative
with your finances and to use what you have to get
what you want and need," says Jennifer Svare, a
32-year-old mother of two in Fairbanks, Alaska. "If
people learned about bartering and began to barter
more, we could all save hundreds—even thousands—of
dollars."
Where
to Barter for Bargains
According to the International Reciprocal Trade
Association, there are about 700 barter companies
worldwide. Listed below are some retail barter
groups that operate countrywide. To find a local
group, visit the National Association of Trade
Exchanges (www.nate.org)
and click on the Directory button, then click on
your home state.
MOM PACK BARTER BOARDS:
Looking To Barter AND
Have Items To Barter
TRADE USA:
www.trade-usa.net;
214-528-6626.
VIP Barter:
www.vipbarter.com;
858-274-8600.
ATX The Barter Co.:
www.atxbarter.com;
440-205-9500.
Whatever you want to trade, chances are there's a
place to do it on the Internet. A few sites are
listed here. To find others, check out a search
engine such as Google (www.google.com).
Enter the terms of your choice plus the word barter.
Craigslist:
www.craigslist.org;
free; click on the city nearest you.
Family Trader:
www.familytrader.com;
free to join, but you pay 7 percent of the item's
trade value.
Mamabarter.com:
www.wearsthebaby.com/mamabarter.html;
free; baby clothes, toys, etc.
Moms Online Barter Club:
www.geocities.com/mommycommunity;
free.
TradeAway.com:
www.tradeaway.com;
$3 per listing.
The Trader$Club:
www.tradersclub.com;
monthly membership dues between $4.95 and $49.95.

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